Forget flights, Google is quietly adding new features to Hotel Finder as rivals look on (and advertise) | Tnooz | eTourism Trends and News | Scoop.it
Having launched its own search tool almost two years ago for the US market and US hotels, Google has gradually rolled out to more international properties.

But there is a lot more going on.

Google Hotel Finder has tried all manner of tests in the SERPs like this, but nothing more than the regular 1% of total traffic test. Indeed, the date box and star class links are found on many hotel searches in the UK and seem to have passed the 1% testing status.