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A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media. The report also lays out some statistics which highlight how users are engaging with social and travel: 76% of social media users have a dream trip list, but only 8% have been everywhere on the list.Social media ranks second to friends and family as a source of travel ideas.68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.Holidays were the third most reported topic that the surveyed social media users consumed.
Via Tourism Australia , Andrea Rossi
Vor kurzem berichteten wir von unserem Besuch auf der Marktforschungsmesse Research & Results. Hier schrieben wir auch davon, dass “Computerlinguistik [...] zum Erfolgsfaktor schlechthin [wird]!” und versprachen: “Was wir auf diesem Feld so tun, werden wir Euch in Kürze mitteilen”. Genau darum soll es in diesem Blogartikel gehen. Wie kann man Online-Inhalte, z.B. Blogartikel oder Foreneinträge, (größtenteils) automatisiert auf semantische Eigenschaften hin untersuchen? Hierfür haben wir einen Analysemethode entwickelt – die Mutlirelationale Textanalyse (MRA)!
Hotel customer feedback based on social media is inaccurate when compared to statistically significant survey research, according to an analysis by Market Metrix. Among the findings: online reviews from the leading travel review site are severely skewed toward the negative.
Dans sa quête perpétuelle de l’approbation de son "service" par les hôtels sans qui il ne serait strictement rien, TripAdvisor™ vient de se payer une étude de PhoCusWright. TripAdvisor™ sait parfaitement que ses commentaires sont vérolés. Mais TripAdvisor™ préfère payer une étude, chère au demeurant connaissant Phocuswright, plutôt que trouver des solutions permettant la vérification des avis postés sur son site.
Next time you're hitting the road for a conference, exhibition or just a few days away here's a quirky Facebook application which helps users see where everyone has stayed...
Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.
Près des 2/3 des consommateurs préfèrent contacter les entreprises par les médias sociaux plutôt que par leur centre d’appels. Lorsqu’ils obtiennent un bon service, ces clients le partagent, en moyenne, à 42 personnes, comparativement à 15 dans le cas des autres consommateurs. Ces adeptes des médias sociaux dépensent 30% de plus que les autres. Et pourtant, 60% des entreprises ne répondent pas aux commentaires émis sur ces plateformes. On évalue même que 70% des plaintes qui y sont formulées ne reçoivent jamais de rétroaction. Voilà quelques données transmises par Frédéric Gonzalo, consultant en marketing des médias sociaux à l’occasion de la Journée RH 2012 du Conseil québécois des ressources humaines en tourisme. Andrée Ulrich, spécialiste en gestion du service à la clientèle, y présentait son approche et l’intégration du service 2.0 dans les entreprises.
The Ushuaia Ibiza Beach Hotel certainly made the industry sit and listen for a bit when it launched a project in 2011 to allow its clubbing-crazed guests to interact with Facebook via RFID wristbands.
The increasing use of online hotel review sites allows brands to see if their promises live up to customer expectations. A recent survey shows only two brands hit the spot.
In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Then you added in mystery shopping. All good sources of information about the customer experience. But that won’t suffice anymore. Today, as we know, you have to think about your online reputation and what your customers are saying about you in social media.
Whenever Facebook launches an update to its site it generally affects A LOT of people. One billion people, in fact. Even though Facebook has now listed on the public markets and it has a team of thousands of people spread across the globe, Facebook CEO and founder Mark Zuckerberg knows he and his team need to continue innovating and rolling out changes that make life easier for its users and advertisers to engage via the ubiqutous social network.
A new algorithm predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.
Airlines have been more progressive on use of social media, airports have been the ignored cousin, sort of. But passengers are already heavily using social media inside the airport ecosystem, so the management of airports has to reflect that sooner or later.
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Deux études publiées en même temps permettent de doucher l'enthousiasme à propos des usages marketing des réseaux sociaux. L'une concerne les fans des pages Facebook, l'autre les réactions des consommateurs à un marketing inapproprié.
Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile. Each week a new individual would be handed the controls of @Sweden to tell the world how they felt about the country, things they were doing, tips for places to go. The project was not without controversy, especially when one individual started sharing what most would consider to be deeply offensive views.
Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance. In the absence of a comprehensive attempt to quantify the impact of social media upon lodging performance as measured by bookings, occupancy, and revenue, this report uses the unique position of Cornell’s Center for Hospitality Research to combine data from three CHR research partners (ReviewPro, STR, and Travelocity), and two other data providers (comScore and TripAdvisor) in a first attempt at determining ROI for social-media efforts.
Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It’s part of a series of social media videos that are the...
The ways social media has become essential to the travel experience and how businesses have responded with a variety of social campaigns.
Via Andrea Rossi
Im August hatten wir euch den Montafon Fotowettbewerb als Best-Practice hinsichtlich der Gestaltung und der Usability eines Fotowettbewerbs vorgestellt.
Der Tourismusverband Berchtesgadener Land ist im Bereich Social Media sehr aktiv und breit aufgestellt. Davon profitiert die Region....
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data. How much of the average DMO’s website traffic is generated by social media? Some, but not a lot. As a general statement, most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest. Yes, there are other sources, and yes, specific DMOs may receive a disproportional amount of traffic from YouTube, but on average, your social traffic is coming from one of those four sources. On average, 2-7% of total website visits are generated directly from social media. Meaning the click came from a social post, tweet or link to your website.
Airlines have been among the most progressive of industries when it comes to embracing social media, mainly because that's the biggest venue for passengers to gripe about them. Lot more needs to be done beyond informational and reactive ways of working in social...
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions....
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is
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