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While at the ABTOF Wintersports Session earlier this week, we saw this fascinating word cloud, collated from data in the Spike Marketing Ski Base survey. It shows the words used when giving reasons for not taking a ski holiday, with those mentioned most often appearing largest. The impact of growing families are very clear and possibly suggests the lack of new younger entrants into the market.
Via Aurélien de PIERREFEU, Mathieu Ros
