Marketing - Connaissance clients - Etudes qualitatives
72.2K views | +4 today
Follow
Marketing - Connaissance clients - Etudes qualitatives
Marketing
Your new post is loading...
Your new post is loading...
Scooped by Catherine Belmont - Psitt
Scoop.it!

Forget 'customer experience'. How about 'human experiences'?

Forget 'customer experience'. How about 'human experiences'? | Marketing - Connaissance clients - Etudes qualitatives | Scoop.it
From www.linkedin.com - June 20, 2018 3:51 PM
What is the most significant change in people’s minds that we all witness nowadays? The change that heavily influences all spheres of human activity? I think it is the growing consciousness with which people start approaching their life experience.
Catherine Belmont - Psitt's insight:
Ne pas penser et étudier seulement des consommateurs, mais des humains, dans leur globalité : leur vie, leurs aspirations, plus largement que dans le seul cadre de la consommation d'un produit particulier
more...
No comment yet.
Sign up to comment
Scooped by Catherine Belmont - Psitt
Scoop.it!

Could your focus group benefit from throwing out the discussion guide? Infocus groups ...

Could your focus group benefit from throwing out the discussion guide? Infocus groups ... | Marketing - Connaissance clients - Etudes qualitatives | Scoop.it
From www.quirks.com - November 2, 2016 7:29 AM
What is the point of the unfocus group? It’s to explore the white spaces, the terra incognita that resides in the consumer’s mind that is typically not known to marketers.
Catherine Belmont - Psitt's insight:
A côté des traditionnels focus groups, structurés et menés autour de problématiques marketing définies, pourquoi pas des réunions sans guide, sans sujet, autre que découvrir ses clients, ce qui les intéressent, ce qui les préoccupent. 
more...
No comment yet.
Sign up to comment
Scooped by Catherine Belmont - Psitt
Scoop.it!

Les entretiens qualitatifs, interview Survey Magazine

Les entretiens qualitatifs, interview Survey Magazine | Marketing - Connaissance clients - Etudes qualitatives | Scoop.it
From catherinebelmont.files.wordpress.com - February 6, 2018 10:17 AM
Interviewée pour un intéressant article de Survey Magazine sur les entretiens qualitatifs, à domicile ou en points de vente : leur principe, ce qu'ils apportent, leurs conditions de succès.
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn